**Statistics - problem homework set**

Question 1 of 20:

A toy store is opening a new location and needs to advertise. They want to reach as many customers as possible per month. The total budget is $20,000. Internet advertising is to be emphasized; at least 15 ads need to be online, but no more than $12,000 can be spent on internet advertising. (I = internet ad). The maximum number of times an ad can be run is in the table. How many of each ad should be run per month to maximize customers reached and meet all constraints?

**Answer**

Below you'll find only solution 1. Check the email connected to your facebook account to see all of the completed problems.

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Solution_1

Type of Ad

Price ($)

Maximum Available

Customers Reached

Newspaper

1000

7

4000

Radio

600

8

2000

TV

1400

10

3000

Google (I)

800

15

1500

Facebook (I)

200

10

1000

Youtube (I)

1800

6

6000

Step 1 of 1

a)

Here the decision variables of the problem is

= Price can be spent on internet advertising

= The Maximum number of times an ad can be run

Max Z = 20000 +15

Subject to

1000 + 7 4000

600 + 8 2000

1400 + 10 3000

800 + 15 1500

200 + 10 1000

1800 + 6 6000

0, 0

b)

Type of Ad

Price ($)

Customers Reached

Maximum Available

Newspaper

1000

4000

7

Radio

600

2000

8

TV

1400

3000

10

Google (I)

800

1500

15

Facebook (I)

200

1000

10

Youtube (I)

1800

6000

6

From the result of the excel solver we see that all constraints and optimality conditions are satisfied.

##### Virtual Teaching Assistant: Colleen R.

##### Question Level: Basic

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##### Upload Date: 7/26/2017

This 98 words question was answered by Colleen R. on StudySoup on 7/26/2017. The question contains content related to Statistics and Math. Since its upload, it has received 63 views.