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How to measure PENETRATION RATE?

How to measure PENETRATION RATE?

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How to measure PENETRATION RATE?

How to measure PENETRATION RATE?

Answer

Penetration rate is popularity of an item in terms of usage or purchase.
It is measured by these three
1) Determine the market penetration of the product.
(Number of people who buy or use product).
2) Compute the brand penetration.
(Number of people who buy or use the brand divided by the market size).
3) Calculate the brand pentetration share.
(Ratio of the brand penetration to the market penetration.
This will be represented as a percentage.

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Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 10 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 113 views.

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