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An advertising campaign uses sports celebrities to sell a brand of clothing.

What is the BEST analysis of this approach? A. The advertiser is p...

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An advertising campaign uses sports celebrities to sell a brand of clothing.

What is the BEST analysis of this approach?
A. The advertiser is playing on people's sense of it is logical to believe that the clothes help the athlete succeed in the sport.
B. The advertiser is engaging in an honest narration of the the star athlete's use of the clothes has resulted in success in the sport.
C. The advertiser is appealing to the consumer's positive the association of the star ...

Answer

C. The advertiser is appealing to the consumer's positive the association of the star athlete with the clothing leads to sales.

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Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 84 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 114 views.

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