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What challenges do specialized magazines such as Mother Earth News face when trying to entice advertisers?

Create a pitch to a potential green-product advertiser stating the ...

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What challenges do specialized magazines such as Mother Earth News face when trying to entice advertisers?

Create a pitch to a potential green-product advertiser stating the benefits of advertising in Mother Earth News.

Answer

Specialized magazines such as this are at a disadvantage in the age of the Internet because they can't target adds at individual preferences, but they can make the pitch that practically everyone who subscribes will be enticed by a good add because of its uniqueness.

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Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 33 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 108 views.

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