> > Foreign _____ involves a firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined geographical area as long as there is agreement on specific operating procedures.

Foreign _____ involves a firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined geographical area as long as there is agreement on specific operating procedures.

Answer a. strategic contracting b. franchising c. exporting d. ...

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Foreign _____ involves a firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined geographical area as long as there is agreement on specific operating procedures.

Answer
a. strategic contracting
b. franchising
c. exporting
d. outsourcing

Answer

The answer is B. Franchising Licensing also use a similiar Model.
But The Difference is When you do a Franchising , The company that own the trademark will give as support to aid the franchise.
They also make sure that each branches do not cannibalized each others' profit.
In a Licensing model, the company who own the trademark won't give you any support whatsoever.

Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 42 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 60 views.

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