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Initial step in the strategic marketing process is to begin planning by conducting a _______.

business portfolio analysis. diversification analysis situation (S...

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Initial step in the strategic marketing process is to begin planning by conducting a _______.

business portfolio analysis.
diversification analysis situation (SWOT) analysis market-product analysis and setting goals

Answer

Initial step in the strategic marketing process is to begin planning by conducting a (SWOT) analysis.
SWOT analysis, also called SWOT matrix, means the Strengths, Weaknesses, Opportunities, and Threats that summarizes the evaluation of elements for a project or business.

Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 28 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 45 views.

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