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There is no single generic marketing plan that can apply to all organizations or all institutions.

Rather, the specific format for a marketing plan for an organizatio...

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There is no single generic marketing plan that can apply to all organizations or all institutions.

Rather, the specific format for a marketing plan for an organization depends on the the industry, the kind and complexity of the organization, and _

Answer

I would probably say the external environment meaning the competition.
It is the competition wherein you will be basing your your SWOT analysis as well as other things important to a marketing plan.
Along with the other factors, you can have a complete marketing plan

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Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 41 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 119 views.

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