> > _____ involve interaction with research subjects.

_____ involve interaction with research subjects.

The key advantage is that the marketer can secure information about...

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_____ involve interaction with research subjects.

The key advantage is that the marketer can secure information about what the people are thinking and feeling.
a. scanner data from retail sales
b. survey interviews
c. garbage analysis
d. secondary research

Answer

B. Survey Interviews.
They involve interaction with research subjects.
The key advantage of using survey interviews is that the marketer can secure information about what the people are thinking and feeling.
This is a form of primary research.

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Virtual Teaching Assistant: Colleen R.
Question Level: Basic
Karma: Free
Upload Date: 5/31/2017

This 39 words question was answered by Colleen R. on StudySoup on 5/31/2017. The question contains content related to Business Since its upload, it has received 143 views.

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